Basically it's an advertisement for a VPN. There are a number of these companies out there and using a VPN allows you to browse the net without the websites, etc being able to track you. Basically you connect to the VPN (for a monthly fee of course) and then once connected you would browse the internet as normal. Your IP address is masked by the VPN provider so basically you can browse the internet safer than just logging on. Most large companies set up access to their networks through VPN tunnels. Even the company I work for requires us to log into a VPN and then to the company network.
If you don't have anything to hide, then there isn't much value in paying for a VPN as that would be an additional charge over and above the Internet Service Provider charge.